In less than 10 days, Saks 5th Avenue will be unveiling Chanel's new lipstick line: Rouge Coco Hydrating Creme Lip Colour. The new launch comes about at a time when lipstick application has become a forgotten art form. Chanel wants to offer a long-lasting comfortable formula and wearable shades. The 30 shades in the line are named after a part of its founder Gabrielle "Coco" Chanel's life, such as Mademoiselle and Paris. Each lipstick will retail for $30, featuring a black metal with the interlocking C's and brand name carved onto it. Rogue Coco will replace the existing Rouge Hydrabase Line. The lipsticks will be at the counters on Feb 25, and the ad campaign will be featured in March magazines.
Global Creative Director of Chanel Beaute’, Peter Phillips, says, “Makeup, like fashion, is a nonstop moving organism, so textures and formulas evolve."Quick Facts
- Face of the Ad Campaign: French actress - Vanessa Paradis
- The line will feature 30 different shades across four color families: roses-pink (nine shades), reds-corals (eight shades), violets-berries (four shades) and neturals-brown (nine shades)
- 7 additional shades will circulate internationally
- Can be found at department and specialty stores as well as chanel.com
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